Hawsons Corporate Finance team has successfully advised Dutch leisure group, 24 Indoor, on its third UK acquisition for its European indoor playground brand, Monkey Town. This transaction sees 24 Indoor acquire Chester-based indoor play centre, Inflatabubble. It follows previous deals advised on by Hawsons involving acquisitions in Preston and Liverpool for the Monkey Town brand.
This latest acquisition further strengthens Monkey Town’s growing presence in the UK market and continues to accelerate 24 Indoor’s wider UK expansion strategy.
The transaction was led by Jack Ware, Corporate Finance Director at Hawsons, supported by Ellie Wilcockson (Corporate Finance Executive) and Katie Sutcliffe (Corporate Finance Analyst). Hawsons provided financial and tax due diligence, SPA advisory, and broader buy-side advisory support throughout the process. Stephen Charles and Sidra Ahmad from Hawsons’ Tax Transactions team also provided specialist support on the deal.
Legal advice to 24 Indoor was provided by MD Law, led by James Burdekin (Corporate), Travis Wood (Property) and Lindsey Gaimster (Employment).
Jack Ware, Corporate Finance Director at Hawsons, commented:
“We are delighted to have supported 24 Indoor on another strategic acquisition as they continue to expand the Monkey Town brand across the UK. Inflatabubble has built a strong reputation in Chester and represents an excellent addition to 24 Indoor’s growing portfolio.”
Following completion, 24 Indoor also confirmed the opening of a fourth UK Monkey Town site in September 2026, which Hawsons Corporate Finance team has supported. The 16,000 sq ft site in Kirkby, Liverpool will become the first purpose-built Monkey Town location in the UK, offering a wide range of attractions including ball pools, slides and climbing structures.
Joris Naalden, Director of Expansion and M&A at 24 Indoor, added:
“The North West is a key region for our UK growth strategy, and both of these projects represent important milestones for the Monkey Town brand. Inflatabubble provides us with a strong, established presence in Chester, while Kirkby will showcase the next generation of the Monkey Town experience in the UK. We continue to see significant opportunity in the British family leisure market and are excited by the pace of our expansion.”
These transactions highlight 24 Indoor’s continued growth in the UK, further strengthening its position as one of Europe’s leading indoor leisure operators.
If you are considering an acquisition or require support with transactions or buy-side advisory, please get in touch with Hawsons’ Corporate Finance team on 0114 266 7141.
