Why Take the Business Attractiveness Test

How attractive is your business to a prospective buyer?

Why take the business attractiveness test?

Eventually, every business owner leaves their business – whether that’s through a sale to a third party, a management buy-out or a family succession. It can take time for a business to become sale ready i.e.positioned for the owner to extract the full, maximum value on the disposal. Even if you are not planning on selling your business in the immediate future, it is important to understand the process of exit planning and to put plans in place ahead of time.

Three key aims of the business attractiveness test

  • Find out how attractive your business is to a perspective buyer;
  • Identify any areas where you can improve to increase the value/attractiveness, and;
  • Create a solid foundation for your exit planning strategy.

The decision as to when to start thinking about an exit strategy is probably the most difficult decision a business owner is likely to make, but it is also one of the most important.

Enhance your business value before you sell

It’s a bit like looking at your business through the eyes of a prospective buyer.

The main difference is, however, rather than a prospective buyer putting in a lower offer for your business, you are going to have time to increase its value by addressing the issues before you sell.

We look at a full spectrum of business issues including:

  • Customer service
  • Marketing
  • Administration
  • Systems, procedures and workflow
  • Employee engagement
  • Innovation and learning
  • Performance reviews
  • Targets and goal setting
  • Legal and regulatory
  • Intellectual property