The Importance of Diverse Funding
In the UK, charities play a key role in supporting communities, addressing issues within our society and changing people’s lives for the better. But for charities to be able to deliver these vital services they need to be able to create and sustain a robust stream of funding. For a charity to achieve this diversification is of the utmost importance, as being overly reliant on a single source of income can be detrimental if that source becomes suddenly compromised. Therefore, creating and sustaining multiple sources of diversified funding that is usually a preferred funding strategy where possible.
In this article, we are going to identify some alternative sources of funding that UK charities should consider.
Grant Funding from Charitable Trusts and Foundations
There are many charitable trusts and foundations across the UK that offer a range of grant funding options that support various charitable and voluntary organisations. Charitable trusts and foundations usually focus their grant funding on specific charitable causes such as supporting health, poverty, or the environment to name a few. To identify a potential grant funder charities can visit website directories such as the Directory of Social Change and the Association of Charitable Foundations. However, in most cases, charities will want to build up a relationship with the trust or foundation and have a full understanding of the eligibility criteria before applying for a grant or funding.
Corporate Partnerships
Collaborating with businesses via corporate social responsibility (CSR) can result in future funding. Businesses often allocate funds toward charitable initiatives that are aligned with their values and goals. It is important to remember that in most cases, larger businesses will allocate more funds towards CSR than smaller ones. Not only will this collaboration potentially yield more funds but also increase your charity’s visibility and credibility. However, it is important to note that these corporate partners may want your charity to engage in their marketing and public relation campaigns.
Government Grants Programme
Government grants and contracts can be a great way to secure stable long-term funding. Local and national government bodies offer grants and contracts to registered charities that operate in targeted areas and provide public services such as healthcare, education and social welfare. Charities that fall into these categories may be able to secure some funding through these government schemes and projects. However, it should be noted that government grants and contracts usually have very strict and specific compliance requirements. Therefore, thorough due diligence of these requirements will need to be completed to ensure they are in line with your charity’s aims and ethos.
Lottery Funding
The national and local lottery allocates funds to support eligible charitable causes. These funds cater to very broad initiatives and require you to meet specific guidelines and demonstrate your charity’s positive impact on the local community in the application process. Find out more about how to apply for lottery funding.
Community and Trust Fundraising
Regularly engaging with your local communities will increase your trust and support in your organisation and the local area. This may lead to your charity being invited to local fundraising events where there will be opportunities for you to raise funds for your charity. Furthermore, this may give charities access to local sponsorship opportunities.
Impactful Partnerships with other charities
Building relationships with other charities with similar or shared goals may open up new fundraising opportunities where you can share resources and develop networks that will benefit both charities and beneficiaries. This could also result in your partnership making a greater collective impact which may appeal to more funders with broader-reaching requirements or initiatives.
If you are looking for more guidance please visit the Charity Commission website.
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